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Robert Boguski

Or how the metaverse will save us, one contorted axiom at a time.

Ambrose Bierce, of sainted memory, is known for a Devil’s Dictionary, a cynic’s primer on human behavior, laid out in Noah Webster style.

Pity he strayed into hostile territory in bandit-infested Northern Mexico in 1913, never to be seen again. Maybe someone lurking in the sagebrush took offense at imagined slights in the Dictionary. People are so thin-skinned.

Pity also that he lived one hundred years too soon. Bierce missed his moment. Obfuscation has exploded, rivaling worthless college degrees (or maybe because of them). A euphemistic pandemic with no known vaccine, for which we need a new dictionary, has infiltrated our lexicon. Straight talk in professional settings is frowned upon, covertly if not overtly. Blunt talk is often memorable and career-threatening. Verbal mush is benign and soon forgotten. As the author of the Bartleby column in the Nov. 20, 2021, edition of The Economist noted, concerning contemporary biz-speak, “People rarely say what they mean, but hope that their meaning is nonetheless clear. Think Britain, but with paycheques. To navigate this kind of workplace, you need a phrasebook.”

Read more: A Guide to Make One Perplexed

Rob Boguski

Or even mildly irritated. So watch those catchphrases.

As we move into 2021, I resolve to renew my approach to doing business, call things as they really are, and exile all my peeves into permanent residence, where they belong, in their appropriate circle of Hell, apropos Dante Alighieri.  

That’s right: we’re talking Inferno.

Flames have consequences.

Nine circles. Nine gripes. All therapy.  

In ascending order of severity.

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Read more: Hell Hath No Fury Like A Test Engineer Scorned

Robert Boguski

Can a head in the sand avoid a corpse in the water?

“We’re line down.”

Sorry to hear that. (Not really, but fake empathy makes them feel better.) They got the job as the low bidder. You reap what you sow.

“We’ve been building this product for five years. That’s 22,846 units manufactured successfully and counting.”

Congratulations. You just confirmed the adage that one “oh s--t” equals one million “attaboys.”

“Not a single electrocuted hot-tubber in that time.”

How reassuring. It is of such integral services as these that our gross national product is composed.

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Terry Jernberg

With many disciplines contributing, who will manage the process?

As technology trends toward smaller, faster, cheaper, the challenges around good PDN design get more difficult. With multiple requirements needed from many disciplines, the PDN’s demands will only increase and become harder to maintain.

Over the past few months, we have discussed elements essential to power delivery and PDN requirements. Now that we have a better understanding of this, it’s time to explore what is needed to create the ideal PDN product, and who is best equipped to bring together all the elements of the PDN.

What is a good PDN design, and how do you achieve it? Power-related design objectives tend to be similar in nature for all PCBs: to provide sufficient current at a stable voltage to each device. What does vary widely is complexity, however. Said objectives can range from simple single-supply, powering a solid power plane, to a multi-source, hot-swappable, self-monitoring, thermally sensitive, complex design that accounts for most components and a large amount of copper on the PCB. Simply put, good PDN design delivers power adequately and reliably.

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Read more: The Case of the Missing PDN Owner

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