Are otherwise global companies putting all their R&D eggs in one basket?
Buying cars is not what it used to be. I was recently kicking the proverbial tires in search of a new automobile. This was the 18th time I underwent this process, one I approached with mixed emotions. It’s always interesting to see what new technology, appearance and driving experience has been packed around an engine riding on four tires. Yet it’s also concerning, as the cost always triggers a rethink of my priorities and change in my expectations.
This time around, the two biggest areas of technological interest also provided the greatest areas of concern. One was the lack of familiar knobs, dials and gauges. For the seasoned driver, this can cause initial, if not ongoing, confusion while navigating heat, air conditioning, music, and all the other things cars can do. The second was the lack of a spare tire. Many cars (or their manufacturers) are being touted as so reliable, spare tires are no longer necessary. Just deploy the tire repair/inflator (if you can find it on the knob-less dashboard) and away you go.
Read more: Industry is Full of Surprises. What's Your 'Plan B'?
New industries outside electronics may have different products, but share a familiar approach.
Last February, at the same time and place as IPC Apex Expo, maybe you noticed the signs for something called “Traffic & Conversion 2018.” Perhaps it was my age, or perhaps just naivety, but I just assumed the event dealt with roadway equipment used to manage vehicular traffic. Boy was I wrong.
Had I focused on the attendees, I would have immediately noticed that virtually all of them were young and tethered to their iPads. Over their morning coffee at Starbucks, there was no conversation or early morning banter. Instead, everyone was in a trance, staring at their screens. At night, the same youthful attendees held court at the bar, laughing and networking. During a conversation with one, I finally learned what the group was all about. “Traffic & Conversion” was really an annual pilgrimage by data geeks to learn the latest trends, technology and methods employed in the world of “data mining.”