Naka nailed it: The domestic PCB industry will flounder without a clear direction.
“History is always repeating itself, but each time the price goes up.” – Will Durant
In February 2017, I wrote a column titled “An Afternoon with Naka” in which Hayao Nakahara (or Naka to his friends) – a true PCB veteran embarking on his 60th year in the industry – described the state of the US PCB manufacturing. Naka nailed it then. And eight years and two presidential administrations later, his analysis is just as applicable.
Let’s review some of what I call his “Naka-isms” and how they apply, with the additional element of tariffs, which, for obvious reasons, are top of mind for many in our industry right now.
A top-down strategy is needed to change course.
Both the Trump and Biden administrations have taken significant steps to bring manufacturing back to the United States. But realistically, when will this goal become feasible, and at what cost?
For domestic PCB buyers who currently rely on Asia for production, how much longer will they need to shoulder the burden of tariffs for boards that cannot be produced in the US within a reasonable timeframe?
In late May last year, the US Trade Representative announced another one-year reprieve from the 25% tariff on two- and four-layer rigid printed circuit boards. While this exemption applies to only a narrow portion of PCBs manufactured in China, it provides some relief to OEMs and EMS companies facing severe supply chain challenges. This short-term measure, however, does little to address the broader issues of manufacturing capacity and technological capability in the US.
Ask questions now to save heartburn later.
I have been selling PCBs for over 30 years and have numerous longtime customers with whom I’ve developed close friendships.
But as with any relationship, there are ups and downs. Given the dynamics involved in being a buyer under pressure to obtain good quality boards at the best possible price, or in my case, being a supplier expected to ensure those perfect PCBs are delivered on time and with no problems, things can sometimes get testy.
Frustrations can arise, especially when the supplier needs to maintain a profit margin either through raising prices or increasing the quantity of boards purchased, while the buyer is expected to constantly cut costs without hurting production.
The industry will face old and new challenges in the new year.
This year’s supply chain issues and looming economic uncertainty have many PCB buyers wondering about 2025.
Here are the top three challenges the PCB industry will face next year. How prepared are you?
Precious metals. The price of gold is up nearly 30% this year, hitting another all-time high last month. As a consequence, PCB buyers should expect a price bump in board pricing for both new and repeat orders.
Heightened concerns about inflation and economic stability continue to make gold an attractive safe haven. Even with hopes of a better economy next year, don’t expect prices to drop to 2023 levels any time soon.