Current Issue

Mike Buetow

Since our founding, PCEA has sought to collaborate with other associations wherever we could.

We quickly formed alliances with peers in Australia, Germany, India, Malaysia, Taiwan, Thailand and more. And our founders and leaders sit atop key technical committees in other organizations, such as IPC.

PCEA is the leading printed circuit design organization in the world, and in many instances these ties are intended to fill key technical gaps. We also see a mutual need to ensure our members have access to a wide range of manufacturing experts in every geography.

Read more: EIPC-PCEA Road Show Brings Experts to You

It was in 1997 when I visited Ireland for the first time. I was 30 years old then, and had lived in metropolitan cities (Chicago, Providence) for most of my adult life.

Even then, I was fairly well traveled for my age: three continents, 40+ states. And, like many 30-year-olds, I was well acquainted with local nightlife, its various charms and debaucheries, and especially, its demographics.

Through years of travel for business or pleasure, I had come to the realization that most bars (or pubs or haunts or dives or whatever colloquialism you prefer) aimed at a certain clientele. That customer base varied by the place, but in general, there were the bars and clubs for the younger crowd, the pubs for the middle aged, and the lounges for the older set.

Every so often, of course, we “young ones” might venture into the territory of our elders, be it out of curiosity or convenience. Likewise, the “parents” might wander into the joints that were typically the provenance of the college crowd – on football game days or alumni weekends, for instance. But for the most part, each generation generally stuck to its own designated spots.

Read more: Wanted: The Irish Pub

So much of the focus of the past five years has been on artificial intelligence and its increasing role in society. Specific to electronics design and manufacturing, scores of companies are now involved in developing large language models and generative AI engines to power next-generation tools capable of synthesizing huge amounts of data and driving subsequent action.

According to Bloomberg, venture capitalists invested some $97 billion into artificial intelligence startups in the US alone in 2024. That’s about half of all the monies by US startups last year. Many of these technologies are unproven, however, and the companies’ founders have little or no track record of success bringing products to market or growing a profitable entity.

Does anyone feel like we are reliving the dot-com bubble of the late 1990s and early 2000s?

And it does make me wonder whether all the hype around AI is obfuscating other significant developments in the electronics space.

Read more: Is AI Driving Silicon to Systems?

The many billions of dollars in direct funding or incentives the US Chips Act has bestowed on domestic manufacturers continue to obscure the basic adage that a chain is only as strong as its weakest link.

That truism was tested, again, in late November as Denkai America, the US-based subsidiary of the Japanese materials company, announced its intentions to close and liquidate its copper foil manufacturing plant in Augusta, South Carolina, the last such factory in the United States.

The news comes just two years after its parent company, Nippon Denkai, heralded the site as the future of foil production, with tens of millions of dollars in investments planned and hundreds of new jobs expected. The company cited financial problems stemming from semiconductor shortages, a decrease in exports of batteries manufactured domestically, lower demand for smartphones, and other factors for the decision.

Read more: Foiled Again: Copper Plant Closing Respins Old Supply Chain Concerns

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