Current Issue

A one-size-fits-all approach can lead clients to your competition.

Recently I had an under-the-slab plumbing leak. I’ve been using a plumber who has deliberately kept his business small for over three decades. He is responsive, but complex jobs often take longer because he doesn’t have all the tools the larger plumbing firms carry in their vans. He also doesn’t have their overhead, so for most jobs he is more cost competitive. I called and he walked me through shutting off the water at the meter because he couldn’t come until the next day. Part of my childhood was spent in Florida, so I applied my post-hurricane water management skills while I was without running water.

Sadly, when he arrived, he was unable to determine the source of the leak. Watching the meter spin, he mentioned it was a big one. He recommended a water leak detection firm. Its voice mailbox was full, however, and said it sometimes took a couple of days for them to return calls. My plumber reassured me he would come back after we found the leak. I got on the computer and found a water leak detection firm that operated 24/7. Fifteen minutes later they were at my house and 30 minutes after that we knew where the leak was. They were able to cut a hole in the wall and cut off the bad pipe so I could have water in the rest of the house. They couldn’t fix the leak until the next day, and it would likely involve more demolition to reroute the pipe, so I had a decision to make.

Read more: Understanding Your Customers

Tips for adjusting to changing customer forecasts.

The EMS industry is running true to a cycle no one likes: big drops in demand following a period of inventory buildup. The drivers for inventory buildup were material constraints and unpredictable spikes in demand following the Covid lockdown period. OEMs increased both raw materials and finished goods in their desire to stay ahead of parts shortages and customer spending sprees. Unfortunately, our heated economy is finally slowing. While consumer spending has remained strong, they are tightening their belts on big purchases and purchasing fewer discretionary items.

As a result, electronics manufacturing services (EMS) providers are seeing a different set of issues than they have been dealing with the past two years. Material inventories are still high and forecasts are dropping as customers slow down new orders to burn off existing finished goods inventories. How do you counter these challenging trends? There should be three areas of focus:

Read more: Addressing New Challenges in 2024

Are your internal processes or actions creating bad word of mouth?

Years ago, I went to a communications conference in Chicago where a Japanese quality executive discussed the reason behind Japanese companies' relentless pursuit of quality. He said it all boiled down to word of mouth. Japan's cities are densely populated. Residents use mass transit and live in apartment complexes. This executive said their studies had found that when a domestic consumer had a bad experience, they were likely to tell at least 10 people on their way home from work. Having lived in Japan, I agree with that assessment and that imagery remains in the back of my mind.

The internet has exacerbated this phenomenon. Recently, I had a client who was looking for lead database options. Other clients had said good things about a database they were using, so I did a search and came up with two options: the one with positive word of mouth and a much cheaper option with good online reviews. The first vendor I contacted required watching a demo to obtain pricing and details. Their salesperson ultimately discounted the annual price based on the low volume lead search needs of my client.

The second vendor shared pricing info and service descriptions on its website, no demo required.

Read more: Spreading the Word

Are you tapping all the opportunities in your labor market?

For US electronics manufacturing services (EMS) providers, the only thing in shorter supply than long lead-time components is labor. Decades of manufacturing job losses translate to a generation of workers who don't consider manufacturing jobs because they don't know anyone in manufacturing. EMS companies are addressing this in multiple ways including job enlargement for existing workers, greater use of automation and closer ties with community colleges. Flexible work schedules better aligned with college student or single-parent schedule preferences have also been successful tactics. In areas with large retired populations, flexible work schedules may also appeal to retirees who are feeling inflationary pressures to re-enter the workforce and want better compensation than found in retail.

Read more: Pride in the Workforce

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