Printed Circuit Design & Fab Online Magazine - Current Issue

Current Issue

Peter Bigelow

Just as Covid-19 jolted supply chains, it also disrupted how we communicate.

Maintaining effective, open, timely communication can be one of the biggest challenges facing employees at every level. The executive team sets the vision, strategy and tactical goals. Managers and supervisors are tasked with communicating and converting that message into understandable, reasonable, attainable and ultimately successful initiatives and efforts. Employees, in turn, communicate their issues, problems and ideas to accomplish back to the higher-ups, who refine the goals, so the organization moves forward profitably, satisfying customers.

On normal days, good communications can be daunting and complex. And the past several months have been anything but normal.

In-person communication offers the advantage of body language to accentuate the spoken word. The parties involved can literally see eye-to-eye. A speaker can scan a room to see how their message is received and recalibrate as needed. Workers can lean back from their desk or stand over a cubicle wall to ask a colleague a question and receive a quick response. A team can huddle on demand to communicate a problem and brainstorm a solution. How does that work when you and your staff are forced to communicate virtually?

Read more: Let’s Talk: The New Reality of Keeping in Touch

Peter Bigelow

We must retain our new agility even after the pandemic ends.

Nothing makes you flexible like a crisis. Yet, as rough as it can be for a person to quickly shift gears, it is significantly more daunting for a corporation to do so.

The entirety of my working career, the mantra of any good business consultant or culture guru has been be flexible and embrace change. Whether an organization is implementing a TQM (total quality management) plan or struggling with financial survival because “plan A” no longer works, embracing flexibility and rapid change is never easy – and often unsuccessful. The larger the organization, the harder it can be. Embracing change and becoming flexible often only occurs when no other option remains, or in short, extinction awaits.

Read more: Covid-19 has Forced Us to Change. Will It Stick?

Peter Bigelow

It’s time to work with your employees toward reopening our doors to the world.

As the second half of this most extraordinary year unfolds, I keep thinking of all the things I had planned, hoped or expected to accomplish during the first half that now are on the overly long “to do” list. As we try to get back in the proverbial saddle and focus on what we can do within the confines of various local and national government pandemic restrictions and reopening timelines, my priorities are reengaging with employees, customers, suppliers and industry events.

Each industry and company has issues to work through, whether it is bringing back furloughed or terminated staff, or just figuring out whether and how to integrate work-from-home into a long-term employment scenario. In all cases, employee reentry must be dealt with quickly to rebuild the sense of corporate community and possibly build an even greater sense of team.

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Read more: Getting the Team Back Together

Peter Bigelow

Working from home brings many Covid epiphanies.

As I reluctantly get used to social distancing, wearing face masks in public and continually washing my hands, many “aha!” moments have occurred. These have been about the new realities of dealing with the global disruption from Covid-19, as well as the changes we will most likely live with once we’ve survived the pandemic, or at least the first round of it. In no particular order, they include:

Zoom, Zoom, ZOOM! I am not tech savvy or social media conscious, so it should be no surprise that three months ago I had never heard of Zoom. I know about it now! I spend a good portion of each day, including weekends, on a Zoom “call.” At first it was family trying to connect from the various places they were hunkered down. But then I began receiving requests from customers and suppliers to schedule a Zoom meeting to discuss one or another thing. Zoom enables those working remotely to participate with the few still working out of their office or factory. Zoom is user-friendly, and unlike WebEx, easier for those working at home to manage.

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