FRAMINGHAM, MA -- Worldwide shipments of personal and entry-level storage (PELS) grew 1.5% year-over-year to 16.9 million units in the second quarter, IDC said. 

Shipment values increased along with unit shipments by 1.8% from a year ago to $1.5 billion.

"The personal and entry-level storage market finished the second quarter of 2014 with 16.9 million units shipped and year-over-year growth of 1.5%, the first time since the second quarter of 2013 that overall market shipments have experienced a year-over-year increase," said  Liz Conner, research ,anager,  Storage Systems. "Driving this growth were the entry-level segment of the market, which primarily targets SOHO and SMB buyers, and the higher capacity/higher speed personal storage devices. The increased interest in both the entry level and higher-end portion of the personal storage market can be attributed to improved customer awareness of data storage, increased vendor offerings, shifting expectations of data storage, improved marketing/customer education, and average selling prices that more closely align with personal storage than enterprise storage."

Hard disk drive (HDD) vendors continued to increase their share of PELS units shipped, gaining 3.3 points year-over-year to grow to 77.6% market share in the quarter. Although the entry-level storage market continued to be dominated by the mainstream non-HDD vendors with 58.8% unit shipment market share, their market share was down 13 points year-over-year.

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