Market News

TOKYO– Matsushita Electric Industrial (MEIC) will now be referred to as Panasonic. The company recently adopted the name of its well-recognized brand as part of a digital network product strategy for the global market. The change will reflect Panasonic’s unified brand positioning. With all employees working under one name–and one brand–the company believes this will bring a greater stature and merit to corporate management. “The collective wisdom will be much easier to cultivate compared to the past,” explains Fumio Ohtsubo, MEIC (Panasonic) president.

 

Gone is the “National” home appliance brand, with all white goods, electronics and component parts now under the Panasonic name. This is the final part of a multi-year plan that saw the elimination of Quasar and Technics. “Now we have one brand. Under one brand, we can propose a total solution for our daily lives,” says Ohtsubo. Panasonic’s development strategies for the future include development of device technologies for a wide array of applications, innovations in products and technologies for digital networks and an increase in environmental responsibility. 

SAN JOSE -- The current slowdown in chip production will be tied to the depth and length of the US financial crisis, an industry researcher asserts in the latest issue of the SEMI newsletter.

And while more fabs should come online next year, plans could be postponed if the economy fails to improve, says George Burns of Strategic Marketing Associates.

The number of new fabs dropped this year to 20, from 33 a year ago, and the investment in those facilities fell 65% to $15 billion. That figure is forecast to double to $30 billion, says Burns, but might be flat should the situation remain sour.

Moreover, the economic slog will hamper chip sales for the rest of 2007. Burns says equipment sales to memory manufacturers, which make up 50% of semiconductor equipment sales, should pick up by the second quarter of next year, leading to an uptick in sales the following quarter. But it's unlikely to be enough to drive overall equipment spending higher.

While chip sales were good for the first half, Burns finds it unlikely the situation will hold. The timing could hurt, as the third quarter is traditionally the strongest for chip sales. "Chip sales growth will inevitably fall below average for the remainder of this year, at least," Burns writes.

Equipment sales, which have slumped over the past four quarters, including a 26% nosedive in the June quarter, will rise or fall based on chip sales. And the situation is murkier than in years past, Burns says. "Because the entire global economy is involved, today's level of uncertainty is higher than it has been in years, if not decades. Still, with a little bit of luck, the fabs planned for next year will actually come online and the industry will began another cycle of growth."

WASHINGTON, DC – TechNet, the bipartisan political network of CEOs that promotes the growth of the innovation economy, today urged Congress to approve the economic rescue package now under consideration.

"We urge Congress to approve the economic rescue package now before the Senate," said Lezlee Westine, president and CEO of TechNet. "Not only is the bill essential to stabilizing our nation's economy, but it also includes vitally important tax incentives for clean energy and research and development that can help create thousands of high skilled jobs in America.

"We strongly believe the financial package before Congress is far too important to the stability of our economy to let fail," said Westine in a press release. "This measure is not just for financial services, and if no action is taken will hurt businesses across every sector because we are all affected by problems in the credit markets. The ramifications would quickly boomerang throughout the whole US economy and we simply cannot let that happen."
EL SEGUNDO, CA – PC demand continues to defy economic and financial woes, with second-quarter worldwide unit shipments growing 14.5% year-over-year to reach 70.2 million units. No changes occurred sequentially among the top five OEM rankings, says iSuppli Corp.
 
Overall PC shipments came in higher than forecast, said Matthew Wilkins, principal analyst, compute platforms for iSuppli. “iSuppli maintains its enthusiasm for the PC market in 2008, despite the challenging conditions. iSuppli’s latest forecast for the 2008 PC market estimates unit growth of 12.5%.”
 
Hewlett-Packard continued its impressive start to 2008, with shipments of 13.4 million units, maintaining its worldwide No. 1 ranking at a share of 19.1%,” Wilkins said. “However, the second quarter represented Dell’s fourth consecutive quarter of market share growth, with the company delivering shipments of 11.2 million units and a share of 16%.”
 
Acer and Lenovo continued their fierce scrap, although with no change in rank, says the firm. Acer held onto third place with a 9.5% share, and Lenovo maintained fourth place, with a 7.9% share.
 
Lenovo proved Dell wasn’t the only top five OEM that could grow share, delivering a 1% sequential increase in share to reach 7.9%.
 
The second quarter was the fourth consecutive quarter during which Dell gained market share, noted iSuppli. 
TEMPE, AZ – The manufacturing sector in September dropped to its lowest level since October 2001 – the month following the terrorist attacks on New York City and Washington – the Institute for Supply Management reported today.
  
The segment of Computer and Electronic Products was among the six sectors showing growth, however. The overall economy grew for the 83d consecutive month.
 
The Manufacturing PMI was 43.5%, down 6.4 points from August and the lowest mark since October 2001's 40.8%. A reading above 50% indicates expansion in manufacturing. Over time, a PMI over 41.1% indicates an expansion of the overall economy. The PMI for September annualized corresponds to a 0.8% increase in real GDP.
 
ISM spokesman Norbert J. Ore said, "The PMI indicates a significantly faster rate of decline in manufacturing during September, marking a departure from the 2008 trend toward negligible growth or contraction each month. This month's report is showing prices rising at a much slower rate, as the Prices Index fell to the lowest level in 21 months. Export orders continued to increase, but at a slower rate than in August."

The New Orders index was 38.8%, down 9.5 points sequentially. A reading above 51.6%, over time, is generally consistent with a rise in the Census Bureau's manufacturing orders figures. 
WASHINGTON, DC – U.S. high-tech exports totaled $214 billion in 2007, down 3% compared to 2006, according to AeA.
 
High tech is the single largest merchandise export sector in the U.S., representing 18% of all U.S. exports to the world in 2007, says the association.
 
High-tech imports totaled $333 billion last year, up 3%, resulting in a high-tech trade deficit of $118 billion.
 
“Trade is critical for the U.S. high-tech industry and for every state’s economy,” said Christopher W. Hansen, president and CEO, AeA. “The bad news is that U.S. tech exports declined slightly in 2007. The good news, however, is that tech exports rose in 29 states. These exports support nearly 900,000 American jobs – an often overlooked fact.”

Twenty-nine cyberstates saw tech export growth between 2006 and 2007, according to AeA. The largest growth was in Virginia, Florida, Idaho, New Jersey and Utah, as measured by dollar increase. California was the leading high-tech export state with $48.2 billion in exports in 2007, followed by Texas with $35.9 billion. Florida, New York and Massachusetts rounded out the top five. The largest decrease in tech exports occurred in California, Texas and Colorado.
 
The largest overseas markets for U.S. high-tech exports were the European Union ($46.6 billion), Canada ($29.4 billion), Mexico ($26 billion), China ($14.5 billion), Japan ($11.9 billion), and Singapore ($9.2 billion), says the association.
 
The fastest growing large export markets (defined as having $1 billion or more in U.S. tech exports) for U.S. tech exports between 2006 and 2007 were Portugal (+204%), the Dominican Republic (+45%), Belgium (+41%), Colombia (+28%), and Argentina (+21%).
 
The U.S. imported the most high-tech products from China ($112.3 billion), Mexico ($51.3 billion), the EU ($33.4 billion), Japan ($29.2 billion), and Malaysia ($25.1 billion).
 
High tech was the second largest import sector, just behind energy products. The largest high-tech import subsectors in 2007 were computers and peripheral equipment ($103.2 billion), communications equipment ($74.0 billion), and consumer electronics ($54.4 billion).

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