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Magma Expands China Operations, Launches University Program

Published: 24 June 2008
 by Staff
BEIJING, CHINA - Magma Design Automation has announced that it will open offices in Beijing and Shanghai, adding 18,000 square feet of office space in the two cities, and expand its IC R&D team to provide local customer support. The company reported that it has also launched a university program partnership with the Chinese government.

"Driven by computing and consumer electronics demand, the Chinese semiconductor market is projected to surpass $28 billion in 2011," said Rajeev Madhavan, CEO of Magma. "Doing business here requires an understanding of the dynamic characteristics of the Chinese market, the role of the government and the differences in business practices."

The company stated that its program with local universities will increase the local engineering talent pool and foster research. It will provide course material, software and support, and contribute to design automation research labs. Sarah Xu, Ph.D. has been appointed as managing director, and will act as liaison to universities and EDA partners.

"China is putting strong emphasis on engineering education and software development," Xu said. "We are pleased to support these efforts by working with local universities to train engineers... and contribute to important research."

"We've worked closely with Magma in a number of areas including an internship program and joint research program," said Yici Cai, professor at the Tsinghua University Computer Science Department. "With this successful collaboration as a foundation, we look forward to extending our relationship through the formal university program."

The company established its first facility in Beijing in 2003.
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