TORONTO -- Apple and Samsung hold a combined unit market share of 47.6% for smartphones, yet earn 99% of industry operating profits.

 

According to Canaccord Genuity technology analyst Michael Walkley, the two firms' combined share will inch up to 52% by 2012.

Walkley expects a robust second half of 2012, thanks to the ramp of the Samsung Galaxy S III smartphone and HTC One series coupled with an expected iPhone 5 in October. "We anticipate more H2-weighted 2012 smartphone sales than normal seasonal trends," he said.

 

Table 1. Apple and Samsung Smartphone Unit Sales Forecast, 2012-2013

 

2Q12E

3Q12E

4Q12E

2012E

2013E

Apple unit sales (millions)

27.0

24.0

50.0

136.1

204.1

ApplemMarket share

17.00%

14.10%

22.30%

19.20%

21.00%

Samsung unit sales* (millions)

49.3

55.5

66.6

215.9

304.4

Samsung market share

31.10%

32.50%

29.70%

30.50%

31.30%

Total market share

48.1%

46.6%

52%

49.7%

52.3%

*Includes Smartphones and Feature Phones

Sources: Company reports, Gartner, Canaccord Genuity estimates

 

 

 

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