STAMFORD, CT – Worldwide shipments of wearable devices will reach 225 million in 2019, an increase of 25.8% from 2018, says Gartner.

End-user spending on wearable devices is forecast to reach $42 billion in 2019. Of that, $16.2 billion will be on smartwatches, the firm says.

“At the moment, the smartwatch market is bolstered by the relatively stable and higher average selling price of the Apple Watch,” said Alan Antin, senior director at Gartner. “But the overall ASP of smartwatches is expected to slowly decline from $221.99 in 2018 to $210 in 2022, due to lower-priced competitors and as higher volumes lead to reductions in manufacturing and component costs, while strong brands like Apple and traditional watch brands try to keep pricing stable.”

In 2019, 74 million smartwatches will be shipped, which makes smartwatches the top segment of all wearable device form factors. However, Gartner predicts by 2022, ear-worn (hearable) device shipments will take over as the top wearables segment with 158 million units shipped, compared with 115 million smartwatch shipments in 2022.

As the smartwatch segment continues to mature, it will subdivide into four main types of providers: leading consumer electronics brands, fashion and traditional watch brands, children's watches, as well as special-purpose brands and startups that cater to niche audiences such as people with medical issues that need to be monitored. While the consumer electronic brands such as Apple, Fitbit and Samsung have a comfortable lead, other brands are gearing up.

“Traditional watch brands such as Fossil and Casio will gain market share by offering more style and choice in their portfolio than the technology brands,” said Antin. “We think fashion and traditional watch brands are likely to account for up to 20% of unit shipments by 2022.”

Gartner predicts by 2022, ear-worn devices, such as Apple AirPods, Samsung’s IconX and Plantronics’ BackBeat FIT, will account for more than 30% of all shipped wearables, as their capabilities expand beyond communication and entertainment. Currently, the main use cases for ear-worn wearables are fitness and health coaching, communications and entertainment, hearing aids/medical devices, and professional.

Future generations of ear-worn devices will be able to accommodate virtual personal assistants and subsequently be used for a multitude of tasks, such as queries and hands-free directions. Moving forward, advanced ear-worn devices can reduce smartphone use, as they will take over many tasks that users solve with the help of their smartphones today.

“Contrary to what we see in other segments, the ASP for HMDs will increase by 19.2% until 2022, as better content demands better technology,” said Antin.

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