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Printed Circuit Design & Fab Magazine

VIENNA, AUSTRIA – AT&S has reinvented itself within the mobile device market, which accounts for nearly 64% of the company’s sales.

Going forward, AT&S will focus on the high-end segment of the market, where complex applications and demand for smaller devices necessitate the accelerated development of technologies to meet these needs.

Although a loss in market share, especially with customers in the low-cost segment, is expected, AT&S believes the move will strengthen its long-term position in the high-end segment. It will increase its focus on new technologies, such as rigid-flex solutions, production of finer structures and embedding components inside circuit boards. Investments are also planned.

Because of the company’s new strategic orientation and the unstable global economy, AT&S does not expect to see financial growth in its 2009/10 and 2010/11 fiscal years. Although, through focusing on its core competences, retaining its global presence and maintaining its technological orientation, the company foresees a beneficial positioning for future growth.

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AT&S Refocus Within Mobile Device Market

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