A fresh new slate is offered to all Japanese students in April. Some students start a new academic year in April, while others have graduated and are ready to begin their careers.
Many Japanese companies begin a new fiscal year in April, and the spring trade show season begins. First up is the 26thFlat Panel Display Expo (FineTech Japan).
The three-day show began on April 6 at Tokyo Big Sight. Related show events held concurrently included the 7th Film Tech Japan, 5th Plastic Japan, 16th Int’l Laser & Photonics Expo (Photonix 2016), 3rd Metal Japan and 1st Ceramic Japan. Exhibit space was sold out and reserved by mostly manufacturers; many companies hailed from Korea and Taiwan. You can usually count on a few colleges or universities in attendance; however this year no academic institutions reserved space.
There is a technological clash between LCDs and OLEDs, and I was expecting to see some innovative presentations from both groups but I was very disappointed. After I thought about it, I realized that many Japanese panel manufacturers are scaling down their business operations. They were forced to because of fierce competition from Korean, Taiwanese and Chinese counterparts. Manufacturers from these three companies did not showcase their newest technologies; they kept a low profile. On the other hand, a few second-tier display module manufacturers from Taiwan presented a few innovative technologies. The technologies were not aimed at the premium product market. Their products offered a cost-effective alternative for modules in small- to mid-sized size applications (They were probably the hit of the show.)
Companies affiliated with chemicals, materials and equipment manufacturing were the primary ones in attendance. Their product lines had nothing to do with panel displays, but they still reserved large booths and presented an array of new technologies. Their focus was not to introduce new or unique products; their strategy was to offer improvements to existing products. Typically in the case of film products, the manufacturers presented a smaller thickness, higher heat resistance, longer flexing endurance, smaller loss with high frequency, higher dimensional stability and more. These companies were not expecting a huge amount of business; their goal was to engage some potential customers for a future business relationship. A marketing representative from a large company told me their goal was to offer many products with hopes of attracting one customer with future product application needs. A market researcher told me that it is the reason why they were introducing many new products during the exhibition for the scouting.
I saw a very unique product called transparent polyimide. Two companies showcased transparent resins, films, copper laminates and flex circuit applications. These companies don't expect this to be used in applications such as touch panels because of its higher costs compared to PET based products. They are expecting to make money from industrial and medical applications that require heat resistant optical devices.
Nothing really popped out at the show. Most visitors to the exhibition were affiliated with the chemical and material industry, and they were looking for a few new business avenues. Unfortunately for those who reserved space, this means there were no new customers. Everyone in Japan is trying to scratch out a living. No one has thrown in the towel yet, and they all need one lucky break. I believe the harder you work, the luckier you get, I am optimistic that The Japanese electronics industry will see better days ahead.
Dominique K. Numakura
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DKN Research, www.dknresearchllc.com
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Headlines of the Week (Contact This email address is being protected from spambots. You need JavaScript enabled to view it. for further information of the news.)
1. Toshiba will provide know-how of the cell manufacturing solution “Meister MES” for next-generation production systems. It will increase productivity and yields.
2. Omron commercialized a new precious optical shift sensor with a micron class accuracy. It can detect the shift in a short time.
3. NEDO co-developed the basic energy storage system with Kyoto University. The new system has a higher performance than traditional lithium ion batteries.
4. Tohoku University developed a smart network technology with high-speed readable hard disc memories. It could be reliable during big disasters.
5. Taiyo Yuden commercialized a new advanced Bluetooth Smart modules, EYSHCNZXZ and EYSHJNZXZ Series for IoT modules of wearable and medical devices.
6. DNP developed a transparent high-barrier film using a special vacuum deposition process for display panels and photovoltaic cells.
7. Hamamatsu Photonics held a groundbreaking ceremony for construction of a manufacturing plant in Hamamatsu City to expand capacity of opto-semiconductor devices.
8. Sharp commercialized a new cloud power storage systems with lithium battery devices and hybrid power conditioners for home use.
9. Tanaka developed a high power LED module introducing a new low temperature welding alloy “AuRoFUSE”
10. HEPCO will start field tests for small-scale electric power generation system with biomass fuels.
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