WATERBURY, CT USA—(BUSINESS WIRE)—MacDermid Performance Solutions, a division of Platform Specialty Products, announced today the appointment of Blake Batley as Chief Sales Officer, effective immediately.

Based in Atlanta, GA, Blake will serve in the new role of CSO, created to drive sales leadership, consistency, and excellence for all of MacDermid Performance Solutions‘ sales teams across the enterprise. With nearly 25 years of high-tech, B2B sales and sales leadership experience, Blake brings a wealth of sales management knowledge to the company. In this role, Blake will work with each of the businesses under MacDermid Performance Solutions (MPS) to align selling approaches and develop best practices, driving sustainable revenue growth. Blake will oversee the continued capability development of each sales organization – to ensure the overall execution of MPS‘s sales strategy.

Prior to joining MPS, Blake spent eight years with Web Industries, Inc. as Chief Sales & Marketing Officer where he was responsible for transforming their global sales and marketing efforts resulting in more than 100% revenue growth for the company. Prior to Web Industries, Blake served as EVP of Sales & Marketing at Chemstar Corporation, VP of Sales & Senior Principal for The Complex Sale, and in several sales and sales management roles for Optio Software – where he started his career.

“Blake is a very dynamic, hands-on sales leader with a proven track record for creating world class sales organizations,” stated Scot Benson, President of MacDermid Performance Solutions. “He is a well-known and highly regarded executive with a tremendous amount of sales leadership experience. He joins MPS at an important time, as we begin to leverage our post-acquisition sales assets for strong growth in targeted end-markets. While each legacy business is performing extremely well, Blake will provide a common sales strategy for our newly integrated companies – including structure, process, methodology, tools and most importantly talent development.”

“I can’t be more enthusiastic about joining the incredible team at MacDermid,” said Batley. “During my interaction with MacDermid as a consultant, I admired their deep commitment to innovation and comprehensive technical service. Now, with the integration of more than 4,000 employees, it’s a unique opportunity to drive excellence throughout the sales and marketing staff globally, attract and inspire industry-best talent, and communicate our compelling value to our customers in each of MPSs five businesses.”

Blake earned a Bachelor of Business Administration in Management Information Systems from the University of Georgia. He resides in Atlanta with his wife and three children and is an active member of the community involved in local boards, charities, and service organizations. In his position as MPS CSO, he is will be reporting to MPS President, Scot Benson.

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