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CHICAGO – Electronics industry executive Don Lafferty will advise on how to use social media to grow a business at the 2011 Electronics Representatives Association’s annual management and marketing conference next week.

The meeting will be held in Oak Brook, IL, Oct. 4 - 6.

Lafferty’s two workshops – one for electronics manufacturers and one for independent manufacturers’ representatives – will provide case studies and practical steps for entering the world of social media, with a focus on setting measureable goals aligned with traditional corporate business objectives.

For more information, visit http://www.era.org/aa_conference/index.shtml.