ROCHESTER, NY – EMA Design Automation today announced the addition of the Trilogic EDA engineering sales and support staff, expanding its reach in North America.
The deal changes the landscape of PCB design software sales in the US and Canada as Trilogic, a value-added reseller, has sold competitive products for 30 years. EMA will open a regional office in Andover, MA, enabling further personalized support in the region and leveraging the Trilogic EDA team's relationships with new and existing customers.
The founders of the respective companies lauded the move, saying it matches two firms with like mindsets and vision.
“We continue to see strong demand from customers looking to accelerate their digital transformation, as engineering teams adapt to increasing competition and shrinking time to market windows,” said Manny Marcano, president and CEO, EMA Design Automation, in a press release. “As we grow, EMA is committed to maintaining the highest level of customer-centric services for our clients. With this mindset and mission, we will continue to positively influence the EDA market.”
“Trilogic and EMA share a similar company culture, vision, and more than 30-year history of success in the EDA market. EMA's EDA products will seamlessly fit in with existing Trilogic customers,” said Brad Paul, founder and CEO, Trilogic. “Trilogic brings additional technical expertise, an understanding of evolving business needs, and formidable customer relationships. We are delighted to be joining EMA.” According to PCD&F sources, Paul will remain the owner of the Trilogic EDA name and will work on other unspecified projects.
EMA said it has seen tremendous growth in 2020, largely due to the increased customer need for automation and ability to deliver first-pass success through digital prototyping. The firm projects the rise continue throughout 2021 and beyond. It said the experience of the Trilogic EDA sales and support personnel will be "invaluable."
Trilogic previously was a reseller of Mentor's Pads software. Mentor has also reportedly cut ties with its North American distributors Oasis and EMA Direct. One longtime industry veteran called the news "an atomic bomb."