As communication shifts online, time management becomes a group effort.

Time management, the operative word being management, is never easy to master. Scores of books and lectures elaborate on how to stop the interruptions, focus on the important, and liberate one’s ability to get things done. Even so, the challenge has become even more elusive over the past year.

Until recently, time management focused on how to reduce interruptions from various activities and events, such as unwanted phone calls, perpetual cubicle chats, and the length and focus of conference room meetings. Historically, those were leading contributors to inefficiency and wasted time. That was then; this is now.

Communication has become email-centric. Phone tag is no longer the corporate sport. A typical workday commences by sorting the email inbox, vetting the important ones, and then doing the same in the spam folder filled with six zillion missives, many from finance ministers of countries no one has ever heard of. Face-to-face interaction, however, has remained tied to the corporate conference room, where at any time different combinations of coworkers, customers and suppliers meet to solve some problem or communicate about new or changing opportunities.

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Just as Covid-19 jolted supply chains, it also disrupted how we communicate.

Maintaining effective, open, timely communication can be one of the biggest challenges facing employees at every level. The executive team sets the vision, strategy and tactical goals. Managers and supervisors are tasked with communicating and converting that message into understandable, reasonable, attainable and ultimately successful initiatives and efforts. Employees, in turn, communicate their issues, problems and ideas to accomplish back to the higher-ups, who refine the goals, so the organization moves forward profitably, satisfying customers.

On normal days, good communications can be daunting and complex. And the past several months have been anything but normal.

In-person communication offers the advantage of body language to accentuate the spoken word. The parties involved can literally see eye-to-eye. A speaker can scan a room to see how their message is received and recalibrate as needed. Workers can lean back from their desk or stand over a cubicle wall to ask a colleague a question and receive a quick response. A team can huddle on demand to communicate a problem and brainstorm a solution. How does that work when you and your staff are forced to communicate virtually?

Read more: Let’s Talk: The New Reality of Keeping in Touch