EGHAM, UK – Worldwide sales of mobile phones to end users reached 419.1 million units in the first quarter of 2012, a 2% decline year-over-year, says Gartner. This is the first time since the second quarter of 2009 that the market exhibited a decline, the firm notes.
“Global sales of mobile devices declined more than expected due to a slowdown in demand from the Asia/Pacific region,” said Anshul Gupta, principal research analyst at Gartner. “The first quarter, traditionally the strongest quarter for Asia – which is driven by Chinese New Year, saw a lack of new product launches from leading manufacturers, and users delayed upgrades in the hope of better smartphone deals arriving later in the year.”
All vendors were impacted at different levels; however, white-box vendors seem to have suffered the most, the firm says. While tier one players such as Nokia were negatively impacted on sell-in numbers (sold into retail), white-box vendors were unable to adjust production and were left with a buildup in inventory by the end of the quarter. Gartner expects some of this volume to be sold during the next couple of quarters because the channel is likely to lower the prices to dispose of the stock.
“The lower results in the first quarter of 2012 have led us to be cautious about sales for the remainder of the year,” said Annette Zimmermann, principal research analyst at Gartner. “The continued roll-out of third generation-based smartphones by local and regional manufacturers such as Huawei, ZTE, Lenovo, Yulong and TCL Communication should help spur demand in China. In addition, the arrival of new products in mature markets based on new versions of the Android and Windows Phone operating systems, and the launch of the Apple iPhone 5, will help drive a stronger second half in Western Europe and North America. However, as we are starting to update our market forecast, we feel a downward adjustment to our 2012 figures, in the range of 20 million units, is unavoidable.”
Samsung became the world’s top mobile handset vendor during the quarter, displacing Nokia, which had held the No. 1 spot since 1998. Samsung’s mobile phone sales reached 86.6 million units, up 25.9% from last year. Samsung took back the world’s No. 1 smartphone position from Apple, selling 38 million smartphones worldwide. In addition, Samsung’s Android-based smartphone sales in the first quarter of 2012 represented more than 40% of Android-based smartphone sales worldwide; no other vendors achieved more than a 10% share of the market, says Gartner.
Sales of smartphones continued to drive mobile device market growth, reaching 144.4 million units in the first quarter of 2012, up 44.7% year-over-year. This quarter also saw the top two smartphone vendors, Apple and Samsung, raising their combined share to 49.3%, up from 29.3% in the first quarter of 2011, and widening their lead over Nokia, which saw its smartphone market share drop to 9.2%.
Nokia's mobile handset sales reached 83.2 million units, down 22.7% year-over-year. “Smartphone sales are becoming of paramount importance at a worldwide level. For example, smartphone volumes contributed to approximately 43.9% of overall sales for Samsung, as opposed to 16% for Nokia,” Gupta said.
Driven by the continued success of the iPhone 4S, Apple’s sales grew 96.2% in the first quarter. Sales in China were particularly strong. With more than 5 million units, China became the second-largest market for Apple after the US, according to Gartner. On top of the sales through official carriers’ channels, there was an increase in transshipments from Hong Kong, where volume has been growing over the past few quarters to reach a sell-in of more than 3 million units.
RIM sold 9.9 million mobile handsets in the first quarter of 2012, with its global share declining to 2.4% as competition increased in its international market strongholds.
In the smartphone OS market, Android accounted for more than half of all smartphone sales (56.1%) in the first quarter of 2012.
EL SEGUNDO, CA – The market for dynamic random access memory is expected to partially reverse the drastic losses it incurred in 2011 and achieve revenue growth this year, the result of balanced supply and demand following the exit of major manufacturer Elpida Memory, says IHS iSuppli.
Global DRAM industry revenue this year is forecast to reach $30.6 billion, up 3.3% year-over-year. The expansion is a welcome development given the stunning 25% last year, the firm says.
The overall picture will continue to brighten during the next few years, with DRAM revenue exceeding $30 billion each year for the next five years and reaching $40.2 billion in 2016.
DRAM prospects started looking better after the bankruptcy filing in February of Japan’s Elpida. Elpida was part of the elite echelon of DRAM manufacturers that includes Samsung Electronics and Hynix Semiconductor of South Korea, as well as US-based Micron Technology. The industry is expected to benefit from Elpida’s exit, with the market lifting on signs of supply rebalance, says the research firm.
The DRAM space can look forward to continued strong expansion in the next few years because of three growth drivers: ultrathin PCs, smartphones and tablets, according to IHS iSuppli.
Ultrathin PCs, including Intel’s ultrabooks, the MacBook Air from Apple and ARM-based lightweight PCs – will present plenty of new opportunities for low-power DRAM, especially when ultrathins comprise the majority of shipments by 2016.
For high-end ultrabooks in particular, PC manufacturers are projected to have enough margin to afford the installation of low-power double data rate 3 DRAM in their products, adding to overall DRAM industry revenue. LPDDR3 will account for as much as 19% of the total DRAM market in 2014.
In the case of smartphones, increasing shipments during the next five years, coupled with growing memory content per phone, suggest rosy prospects as well for DRAM. Average DRAM content in smartphones this year will amount to 5.1Gb, up from 3.5Gb last year and from 2.3Gb in 2010.
TAIPEI – The Taiwan Printed Circuit Association’s chairman, Cheng-hsiung Chen, expects production value of printed circuit boards in China to grow more than 9% in 2012, according to published reports.
In 2011, production value increased 14.8% to $25.5 billion.
The expected growth is based on NT Information data, Chen said.
SANTA CLARA, CA – For the second year in a row, worldwide TV shipments are expected to remain flat, says NPD DisplaySearch. 2012 shipments to developed markets, especially Western Europe and Japan, are expected to be down 11% year-over-year, which would offset the forecasted 8% year-over-year growth in emerging markets, the firm says. Even so, growth is projected to continue for the LCD TV market, as it captures market share from declining CRT and plasma technologies.
LCD TVs are expected to account for more than 88.5% of total TV shipments worldwide in 2012, up from 82.5% in 2011, and rising to more than 90% by next year.
By contrast, plasma TV will account for just 5.3% of shipment volume in 2012, after peaking at about 7.4% in 2010, says NPD.
LCD TV shipments will grow 7% to 220 million in 2012, and rise to 241 million in 2013. Plasma TV shipments will fall 24% in 2012 to 13.1 million, dropping to fewer than 3 million by 2015. The newest flat panel TV technology, OLED, will debut in large sizes in 2012, but volume will be very small, just 50,000 units or fewer, the research firm says.
Larger sizes continue to increase their share, lifting the average size of TVs shipped to almost 35" in 2012 from less than 30" just four years ago. The growing number of larger factories used to produce LCD TV panels has helped the average area price to fall rapidly.
The share of LED backlit LCD TVs is expected to increase to 70.1% in 2012, compared to just 45.3% in 2011. The primary reason for the higher outlook is the introduction of low-cost direct-LED backlit models, which have smaller premiums over CCFL backlit models. The new direct-lit LED models are bulkier than edge-lit models, but the lower premium will attract the most price-sensitive consumers. Even so, five times as many edge-lit LED backlit LCD TVs will be shipped than direct-lit models, and the premiums for edge-lit LED LCD TVs are expected to start falling faster later in the year, the firm says.
Despite a soft start in North America, 3D is proving a popular feature in other regions, helping to drive shipments of more than 24 million units in 2011 and an anticipated 90% increase in 2012 to 46 million units. Shipment penetration is expected to exceed 25% in both Western Europe and China and 20% in Eastern Europe. While North America is still expected to lag with 19% penetration in 2012, it should be the leading 3D shipment region by 2014, when most large screen sizes will include 3D capability as a standard feature, and North America will be the top region for 40"+ TV shipments.
China became the largest overall TV market in 2009 and the largest LCD TV market in 2011, says NPD. However, with household flat panel TV penetration reaching high levels in urban areas, growth is expected to slow until rural cities start seeing increased adoption. LCD TV shipments are forecast to grow 11% year-over-year in China during 2012, down from 17% year-over-year growth in 2011.
FRANKFURT -- Germany's indigenous printed circuit board market is expected to grow 4.2% to EUR 1.4 billion ($1.81 billion) this year, according to a local trade group.
