TAIPEI -- After a rebound in 2014, global LCD TV shipments will slip in 2015, according a TrendForce subsidiary.
This year’s shipments of 216 million sets will represent a slight annual decline, as consumer spending will generally remain weak due to the sluggish pace of the global economic recovery and currency fluctuations.
WitsView projects global LCD TV shipments in 2016 will rise 1.85% to 220 million sets.
Samsung and LG Electronics are the leading vendors worldwide, although both are losing market share to Chinese Internet brands such as LeTV and Xiaomi. In China, the gap between this year’s leading three vendors – The Creative Life (TCL), Hisense and Skyworth – and the bottom three – Changhong, Konka and Haier – will continue to widen, WitsView analyst Ricky Lin says. Sony is currently the only Japanese brand listed in the top 10 TV vendors worldwide.
TVs with screens sized 50" and larger now account for about 20% of total shipments, up from 18.3% a year ago, and could rise to 22% next year, with the 65" screen the vendors’ major focus. High-resolution TV demand will increase as well in the entry-level, 60Hz segment. As 4K TVs become more economical for consumers, their market penetration is expected rise to about 23%, compared with this year’s projected rate of 13% to14%.
About 4 million curved-screen LCD TVs will be shipped globally this year, rising to 8 million in 2016, with market penetration rising to 3.6% from 1.9% in 2015. OLED market penetration is tied up in LG, which will ship an estimated 450,000 to 500,000 OLED TVs this year, and 1 million next year, good for a market penetration of 0.5%.