Over the years, I’ve written about what I call the Apple Effect, or what will be the inevitable mass copying of Apple by the OEMs it has left in its financial wake. When your competitor’s margins are typically in the 40% range, give or take a couple points, and yours are, well, below 0%, it does make sense to study what they are doing right and emulate where you can.
We started this year wanting to stress the innovation that is occurring in electronics, often below the radar of the masses. Twelve months later, we find even ourselves a bit stunned at the depth and breadth of what we uncovered.
Due to an illness, I jumped in to co-chair a session at SMTAI. In doing so, I had the pleasure of spending a little time with a longtime industry machine designer. Afterward, he asked an interesting question: