NUREMBERG and ARLINGTON, VA  – Consumer electronics revenues in China are forecast to reach $100 billion by 2009, surpassing Western Europe and North America between 2009 and 2010, say market researcher GfK and the Consumer Electronics Association.

China attained 19% growth in 2007, with sales of cellphones, flat-screen TVs and PCs. This year, China's revenues are expected to grow 9.4%. Asia revenue growth is predicted to be 16.5% in 2008, leading the global electronics market. Western Europe and North America will trail with 2.3% and 4.9% growth rates, respectively, say the firms.

This growth is attributed to the mounting demand for replacement technologies: laptops, cellphones and flat-screen TVs. Portability is an important factor to consumers, demonstrated by 2007 sales of portable gadgets, which reached more than two billion units, say GfK and the CEA.

Video game devices and consoles, such as Nintendo Wii, Microsoft Xbox 360 and Sony PlayStation 3, are also high-growth areas.