NEEDHAM, MA – Global smartphone shipments climbed 2.6% year-over-year to 322.7 million units in the third quarter, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. The growth marks another step in the market’s steady recovery, driven by innovative device launches, flexible financing and consumers upgrading faster than expected.

Leading the charge were Apple and Samsung Electronics, which both recorded strong July-quarter performances. Demand for Apple’s iPhone 17 lineup exceeded pre-orders for its previous generation, while Samsung’s Galaxy Z Fold 7 and Galaxy Z Flip 7 set new records for the company’s foldables segment. Analysts point to the growing popularity of AI-enabled devices and foldables as a key factor behind the upgrade momentum.

Beyond the top two vendors, Xiaomi, Transsion and Vivo posted solid gains, supported by strong distribution in emerging markets, competitive midrange models and AI-enhanced imaging features. IDC noted that lower-cost AI smartphones are accelerating upgrade cycles in more price-sensitive regions.

“Despite economic uncertainty, the smartphone market showed resilience,” said Nabila Popal, senior research director at IDC. “OEMs have mastered the art of pairing cutting-edge technology with aggressive trade-in programs and financing options that make upgrading easier for consumers.”

IDC maintains a positive outlook for the remainder of the year, expecting AI-driven devices and promotional pricing to sustain demand in the fourth quarter.