OSLO — PCB distributor Confidee has announced its entry into the printed circuit industry, with a stated focus on developing, documenting and proving compliance in the supply chain.

"It is with great pleasure and excitement we finally announce the name, the team and the strategy. It has been some exciting weeks launching our new 'baby,' doing all from talking to customers, ordering pens and performing in various 'undercover launch videos,'" said Confidee CEO Vidar Olsen. “We have found our niche in the market; compliance and we have gathered some of the best and most experienced people in the industry. To be able to handle compliance data correctly, you practically need to begin from scratch to understand the demand and requirements of institutions, governments, manufacturers, and customers in order to build an IT system, literally code by code. This is what we have done, are doing, and will continue to do, as compliance is constantly evolving."

Confidee is located in Oslo, with local sales offices around the globe, and the company currently has 11 employees, with Olsen serving as Chief Executive Officer, Raymond Goh as Chief Operations Officer and Robert Kurti as Chief Information Officer.

Rounding out the team is Operations Manager Asle Høibybråten, Compliance Manager Anders Evensen, Sales Manager Norway Torger Edland, Sales Manager France Michel Buia, Sales Manager Sweden Janne Persson, Sales Manager Denmark Torben Hajslund, Communications Manager Guro Krossen and Senior Software Engineer Feti Jashari.

"A company's value is not its size, but its knowledge and experience. We are a dedicated team, ready to challenge the industry with our perspectives and methodology, always with transparency and a personal way of doing business. We are honored to already have many customers and partners reaching out to us. Our entrance to the market will be a game changer in the industry," said Olsen.

The company said it offers knowledge of compliance requirements, experience with printed circuits (dating decades back), plus a commitment to simplify and automate compliance processes with a proprietary developed IT system.

"Changing the industry can only be done by those who understand what the industry really lacks. Valuable solutions can only be provided when you care about the entire supply chain and understand that a digital system is more than efficiency and cost cutting. By designing the most complex and advanced proprietary IT platform in the industry, able to handle and document the most complex compliance regulations, securing the supply chain, and protecting our customers' data, we will take PCB compliance to the next level. We might not heal the world, but we will make the handling of compliance related PCB data better," said Goh.