Rutronik, Inc. and Osram Opto Semiconductors have expanded their distribution agreement to include the North American market, resulting in a fully global franchise agreement, effective October 1, 2018.

PLANO, TX (October 1, 2018)  – Rutronik Inc., a leading global broad-line stocking distributor of a comprehensive range of electronic components, semiconductors, and product and technology solutions for IoT and embedded systems, has expanded its franchise agreement in North America with Osram Opto Semiconductors, a worldwide leader in optoelectronics for illumination, visualization, and sensor technologies. The agreement is effective October 1, 2018. Osram inventory is in stock in Rutronik's Texas warehouse facility, and also available via the e-commerce platform, Rutronik24.

Osram provides a wide range of LEDs in low-power, mid-power, high-power and ultra-high-power classes for general illumination, automotive, consumer, and industrial applications - as well as infrared emitters, lasers, and optical sensors. The key markets for the components, include: automotive, smartphones, general lighting, horticultural lighting, industrial, and projection.

"Osram – A leading automotive supplier for North America"
“We’re excited about the new opportunities we will be able to offer our customers with the addition of a leading automotive supplier such as Osram to our product portfolio,” said Sean Sisson, Rutronik’s vice president for North America. “With Osram’s extensive product line aligned with our field application engineers and field sales specialists, we look forward to serving our growing customer base in North America.”

“A global granchise with Rutronik”
“We are pleased to add Rutronik as a distributor of our innovative optoelectronic technologies in North America,” said Geoff Brown, vice president of sales, North America, at Osram Opto Semiconductors. “Osram is well established in the region, and Rutronik is already a leading distributor of our LED products in Europe and China. Combining this regional and product expertise will enable us to quickly impact the North American market.”

The addition of the North American region marks the completion of a global franchise agreement between the two companies. Rutronik already serves as one of the most important distributors for Osram Opto Semiconductors in the EMEA market. Rutronik was also franchised for Osram in the Asian market in 2017.

For more information on the Osram products now available from Rutronik, please visit: Osram Opto Semiconductors.

About Rutronik
Rutronik is a global, privately held, broad-line, stocking distributor currently ranked as the third largest European electronic components distributor, and the eleventh largest worldwide with annual sales of $1 billion. Their product range includes semiconductors, passive and electromechanical components, as well as embedded boards, storage technologies, displays and wireless products. Primary target markets include automotive, medical, industrial, home appliance, energy, and lighting. In addition to a comprehensive line of components, Rutronik delivers consulting services for technical, commercial, and logistical issues, with unparalleled service and technical support to customers worldwide. Their e-commerce site Rutronik24 provides customers worldwide 24/7 component procurement and personalized customer support.

An ECIA authorized distributor, Rutronik Inc. serves the North American market with headquarters in Plano, TX, and a warehouse facility in Austin, TX, as well as sales offices in Concord, MA; Santa Clara, CA; and Mexico. Rutronik’s sales offices serve customers with sales support and field application engineering services. For more information, please visit: www.rutronik.com.

About Osram
OSRAM, based in Munich, is a leading global high-tech company with a history dating back more than 110 years. Primarily focused on semiconductor-based technologies, our products are used in highly diverse applications ranging from virtual reality to autonomous driving and from smartphones to smart and connected lighting solutions in buildings and cities. OSRAM uses the endless possibilities of light to improve the quality of life for individuals and communities. OSRAM’s innovations enable people all over the world not only to see better, but also to communicate, travel, work and live better. OSRAM has approximately 26,400 employees worldwide as of end of fiscal 2017 (September 30) and generated revenue of more than €4.1 billion. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED 400; trading symbol: OSR). Additional information can be found at www.osram.com.