CAMBRIDGE, UK – The conductive ink business is on the cusp of rapid and comprehensive change, says IDTechEx. Changing business dynamics has forced many suppliers to change strategy, focusing on many emerging and nascent applications in the hope some will grow in the future to compensate for the commoditization and/or decline in core markets, the firm says.
A lot has been said about the Internet of Things and how, when it is secured, we will all make massive business gains. In my role as an IoT strategist, I spend most of my waking hours caring about what the IoT can enable but also caring about how this delivery of benefits can be secured. But why do I care? Not just out of interest in the technology but simply because we should be able to deliver better “IoT products” and better profitability. Note, however, that I believe there will be very few of us producing things that should be labelled as “IoT products.”