New industries outside electronics may have different products, but share a familiar approach.
Last February, at the same time and place as IPC Apex Expo, maybe you noticed the signs for something called “Traffic & Conversion 2018.” Perhaps it was my age, or perhaps just naivety, but I just assumed the event dealt with roadway equipment used to manage vehicular traffic. Boy was I wrong.
Had I focused on the attendees, I would have immediately noticed that virtually all of them were young and tethered to their iPads. Over their morning coffee at Starbucks, there was no conversation or early morning banter. Instead, everyone was in a trance, staring at their screens. At night, the same youthful attendees held court at the bar, laughing and networking. During a conversation with one, I finally learned what the group was all about. “Traffic & Conversion” was really an annual pilgrimage by data geeks to learn the latest trends, technology and methods employed in the world of “data mining.”
It hit me while walking through IPC Apex Expo in February. Talking with various colleagues, the famous quote from A Tale of Two Cities kept repeating in my head: “It was the best of times, it was the worst of times.”
At every industry meeting I have been to in recent months, the mood has been quite bullish, reflecting the best of times. The HKPCA Expo in Shenzhen was well-attended, and money was being spent – lots of it! Ditto for Apex, where attendance appeared brisk and North American companies were in a buying mood. Discussions revolved around adding capacity, further incorporating higher technology capability, and exciting new customer relationships – all of which overshadowed the news that tariffs and trade restrictions could be in the offing.
Read more: Should We Be Excited Over the Ramp in Electronics Demand?