PASADENA, CA -- Price, availability and familiarity are the main factors behind purchasing decisions of Chinese electronics engineers.

That's according to a 57-page report released today by SupplyFrame and EEFocus. The firms talked with 862 Chinese engineers, and the results "strongly suggest that a marketing strategy should emphasize an electronics company’s reputation for quality, ability to provide materials that shorten design time, and commitment to personal technical support," the companies said in a press release.

"Electronics organizations that sell into the China market can leverage the findings of our study to influence decision makers and uncover opportunities to land more design wins," said SupplyFrame Vice President of Worldwide Sales, John Schirmer. "For example, the study reveals what kinds of sites electronics professionals use to research, buy, and make design decisions. Based on the data, companies can understand where to best reach engineers and buyers during the design cycle."

The full report is available here.