TOKYO– Matsushita Electric Industrial (MEIC) will now be referred to as Panasonic. The company recently adopted the name of its well-recognized brand as part of a digital network product strategy for the global market. The change will reflect Panasonic’s unified brand positioning. With all employees working under one name–and one brand–the company believes this will bring a greater stature and merit to corporate management. “The collective wisdom will be much easier to cultivate compared to the past,” explains Fumio Ohtsubo, MEIC (Panasonic) president.

Gone is the “National” home appliance brand, with all white goods, electronics and component parts now under the Panasonic name. This is the final part of a multi-year plan that saw the elimination of Quasar and Technics. “Now we have one brand. Under one brand, we can propose a total solution for our daily lives,” says Ohtsubo. Panasonic’s development strategies for the future include development of device technologies for a wide array of applications, innovations in products and technologies for digital networks and an increase in environmental responsibility.