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IPC Signs Deal to Market Productronica China 2009
Written by Administrator
Thursday, 20 March 2008
SHANGHAI -- As first reported by Circuits Assembly, IPCand Messe Munchen International
have inked a deal under which the two groups will cooperate on an
assembly trade show China. No financial terms were disclosed. The
announcement was made yesterday by MMI managing director Klaus Dittrich.
The show, Electronica and Productronica China 2009, will be co-located
next year with the CPCA Show and Semicon China at the Shanghai
International Exhibition Center in Pudong.
The four shows expect to attract 3,000 exhibitors across 130,000 sq.
ft. of display space and draw 100,000 attendees. In a press
conference, Ditrich said, "We are sure the new partnership secures the
creation of an ideal platform for the SMT industry in China. He
described the deal as involving "joint marketing in China and the rest
of the world."
Promotional literature available at Productronica China this week
claimed the new colocated event would be "the biggest and first SMT
assembly show in China" - ignoring several long-existing Nepcon shows.
The co-located event will bring certain changes. For one, the cost
structure will be roughly 50% of current CPCA rates, which might not
sit well with bigger companies. Other changes include a lottery for
booth space. IPC is supporting the event and providing advertising in
return for a fee.
The Shanghai area is host to numerous electronics assembly trade shows.
In addition, several other area shows target the bare board fabrication
market. The local market is attractive to trade show producers for its
vast number of manufacturing facilities, but is highly contested, and
some domestic trade groups have historically disputed the rights of
others to compete in the local market. However, MMI, which produces the
highly successful Productronica and Electronica shows, opened a large
facility in the Shanghai suburb of Pudong earlier this decade.
Nepcon China, produced by MMI competitor Reed, takes place each spring
as well. However, the Everbright Convention Center, the current show
location, is considered undesirable for heavy equipment shows, as
exhibitors are spread out across two buildings, one of which is three
stories high, and the location has been plagued by power and logistical
issues.
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