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LAS VEGAS – The consumer electronics industry is
projected to post a healthy 6.1% increase in revenues in 2008, according to the
Consumer Electronics Association.
Overall shipment revenues are forecast to top $171 billion this year.
“CE industry sales have exceeded our expectations once
again, despite a challenging domestic economic situation,” said CEA president
Gary Shapiro. “It’s clear that the spirit of innovation will continue to
sustain and grow our industry.”
CEA says 2007 revenues totaled $161 billion, up 8.2%
year-over-year.
2008’s growth is in line with the historical industry
average and is well above expected growth levels for many other sectors,
including housing and new vehicles, CEA says.
TV displays continue to drive consumer electronics,
representing roughly 16% of overall shipment dollars. Shipments of displays are
expected to grow 13% to more than $29 billion. Sales of next-generation DVD
players will take off in 2008, as prices decline and consumers continue to seek
out high quality home theater products. CEA forecasts unit shipments will grow
173% to 2.8 million.
“Consumers remain focused on upgrading their home theater
systems,” noted Steve Koenig, CEA’s senior manager of industry analysis.
“Already, digital TVs are present in more than 50% of U.S. households. 2008
will continue to feature robust growth in this category.”
Fueled by the availability of three next-generation
consoles, gaming hardware alone is estimated to have grown 50% to $6.6 billion
in 2007. Riding the wave of several successful title launches, gaming software
is expected to drive growth in 2008. CEA expects software sales to grow 26% to
$11.5 billion this year. Total shipment revenues in the mobile video and navigation
category will nearly double this year to more than $3.1 billion thanks to
skyrocketing sales of PNDs. In particular, CEA expects rapid revenue growth of
more than 74% for devices that include traffic and data functionality.
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