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EL SEGUNDO, CA – The gloom and doom in the housing
market may have a major impact on consumer purchasing of LCD TVs and computer
monitors during the holiday season, according to iSuppli Corp.
Concerns are rising regarding the sub prime mess, the
turmoil surrounding the financial markets and how these issues will impact
business and consumer spending in the U.S., the research firm says. Rising
defaults on U.S. home loans may limit consumers’ disposable spending during the
holiday period this year, iSuppli adds.
“While LCD panel suppliers expect prices to increase for the
remainder of 2007 due to supply tightness, iSuppli believes inventory increases
will result in softness in panel demand among end-product makers and channel
participants, especially in the monitor market,” said Sweta Dash, director of
LCD and projection research at iSuppli. “This may affect fourth-quarter pricing
of large-sized panels. The issue could become more of a problem if consumers
stop spending and tighten their purse strings because of the mortgage problems
in the fourth quarter.”
From April through September, LCD makers raised the prices
of products at a 15 to 25% rate for notebook and monitor panels, and a 5 to 7%
rate for 32-inch and smaller TV panels, reports iSuppli. However, branded
vendors are being forced into price cuts to move inventory. The North American
market is the biggest cause for concern right now because of the tumultuous
economic atmosphere. However, the ramifications of this will be felt among the
Asian manufacturers and the global supply chain, the firm states.
In addition, while long-term demand for notebook panels is
still positive, notebook production may be impacted as a result of component
shortages, says iSuppli. Notebook panel production also may be impacted as
manufacturing capacity for these displays is diverted to fast-growing small- to
medium-size applications such as digital photo frames, personal navigation
devices, car TVs and ultra-mobile PCs.
Panel suppliers Innolux, CPT and AUO
are planning to shift more of their fourth and 4.5-generation capacity in some
of their fabs to small- and medium-sized panels, says iSuppli. Some are even
planning to use some fifth-generation capacity for those size panels. Notebook
panel prices increased by between 1 and 2% in September compared to August, the
company notes.
iSuppi predicts actual notebook PC shipments in the second
half of the year will fall short of expectations because of component shortages.
Besides LCD panels, notebook PC manufacturers are reporting shortages of ICs,
batteries, optical drives and PCBs. Many notebook PC suppliers said they
expected these component shortages to last until October, while others are
concerned that they may continue through the end of the year. If notebook PC
production is indeed impacted by this component shortage throughout the
remainder of 2007, it will impact panel demand, adding to the overall
uneasiness being felt in the LCD industry, says iSuppli.
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